Giant West Coast Furniture Retailer Expands into Cathedral City and Rancho Mirage, California
SAN
DIEGO, California (June 21, 2012) - After more than 35 years in Southern
California, Mor Furniture for Less continues
its West Coast expansion into a new market with two new home furniture retail
locations in the Greater Palm Springs Area of the Coachella Valley.
Following
the April 2012 Grand Opening of the company’s 24th store in
Lynnwood, Washington, Mor Furniture for
Less launched a Rancho Mirage showroom in May, just in time for the
Memorial Day shopping weekend. The company’s 26th showroom, located just
six miles away in Cathedral City, opens today, commencing a Double Grand
Opening celebration before the 4th of July holiday.
The Rancho Mirage furniture store, at 72115 Highway 111, offers the
most exclusive collections of the current Mor
Furniture for Less product lineup in adult and kids furniture. Products
range from designers like AICO, including the new Hollywood Swank collection
from Michael Amini and actress Jane Seymour, to the complete Tempur-Pedic mattress lineup.
The Cathedral City furniture store located at 67555 East Palm Canyon
Drive, serves as both, a showroom for the company’s main product lineup,
including a Kids and Teens section and Clearance Center as well as a giant home
delivery and customer pickup warehouse, serving a large area of Southern
California.
There has never
been a furniture store in the Desert like Mor
Furniture for Less as the company aims to bring its concept of offering value in quality furniture to an all-new market, offering complimentary
fresh-baked cookies, popcorn, soda and coffee while shoppers browse the expansive
furniture selection.
Mor Furniture for Less is a Southern California based company, but an all-new Palm Springs furniture retailer has arrived, occupying two prominent,
formerly vacant retail spaces and creating additional 40-50 much-needed jobs
for the area.
Mor Furniture for
Less, established in 1977, is the largest family-owned and operated furniture
company on the West
Coast with 26 stores in 7 states, offering quality and value in bedroom,
living room, kids and teens furniture, dining furniture and mattresses.